Salary Data Plan
Get your salary paid in. Unlock 5GB every week it keeps arriving.
- 5GBWeek 1
- 5GBWeek 2
- 5GBWeek 3
- 5GBWeek 4
10GB unlocked this month
How it works
Transact. Qualify. Unlock. Repeat.
A customer does something you value. Your rule decides whether they qualify. Data unlocks in your name. Next week, it happens again.
The customer journey
Follow one customer through a week.
What the customer sees in your app, and what each side does behind it.
Step 1 of 4 · Transact
The customer does something you value
They get paid into their account, as they normally would. Nothing new to learn, nothing to download.
- Your team
- Your systems record the activity, as they do today.
- Aura
- Receives the qualifying activity, using the integration method agreed with your team.
Step 2 of 4 · Qualify
Your rule decides who qualifies
You decide who qualifies, what they need to do, how much data they get and how often.
- Your team
- Set the rule, within the economics you have agreed.
- Aura
- Checks each customer against your rule, automatically.
Step 3 of 4 · Unlock
Data arrives, in your name
The data lands on the network the customer already uses. The plan carries your brand.
- Your team
- Your brand on the plan, in your channels.
- Aura
- Delivers the data and reconciles every unlock.
Step 4 of 4 · Repeat
Keep the behaviour, keep the benefit
Next week the same behaviour unlocks the next 5GB. Stop, and the unlocks stop. That is what builds the routine.
- Your team
- Review the results and decide what scales.
- Aura
- Measures the change against a matched control group and improves the design.
Illustrative. Fictional bank, example rule and amounts
The operating model
You set the rules. Aura designs the mechanism within them.
Your bank decides who qualifies, what they need to do, how much data they receive and how often. Aura turns that into a programme that runs, and runs everything underneath it.
| Part of the programme | Who | What it covers |
|---|---|---|
| The plan structure | You set it | How the plan is presented, and how it fits your products. |
| Who qualifies | You set it | Which customers are offered the plan. |
| The intended outcome | You set it | The behaviour you want more of, and what it is worth to you. |
| The mechanism | Aura designs it, you approve it | The threshold, the benefit and how often customers qualify, designed within your rules and economics. |
| Telecom, delivery and reconciliation | Aura runs it | Network connections, data delivery, reconciliation and reporting. |
| Customer messages | Agreed in planning | Which of your channels tell customers about the plan, and who sends what. |
For product and technology teams: how qualifying behaviour is assessed
Qualification uses activity your systems already record, such as salary credits, balances or transactions. Only the data needed to check the rule, deliver the data and measure the results is shared, by an integration method agreed with your technology team during planning.
Aura checks each customer against the agreed rule, triggers delivery on the customer’s mobile network and reconciles what was earned, delivered and charged. Reports cover qualification, delivery, reconciliation and the outcome measures against the control group.
Why weekly
A monthly plan, unlocked in weekly steps.
A month of data arrives as a series of weekly unlocks. Each one is a reason to keep the behaviour going, and a reminder of who it came from.
Amounts are illustrative. The real benefit and frequency come out of your programme design.
- 5GB Week 1
- 5GB Week 2
- 5GB Week 3
- 5GB Week 4
- 20GB this month, while the behaviour lasts
What customers see
Your customers. Your plan. Powered by Aura.
The plan carries your name and your product identity. The complete Powered by Aura credit sits beneath it, always smaller than your brand.
Your Bank Your Wallet Everyday Data
Make 3 payments this week. Unlock 2GB.
- DonePayment 1
- DonePayment 2
- To goPayment 3
One more payment to unlock this week’s 2GB
Your Bank Premier Premier Data
Stay in Premier. 20GB arrives every month you keep your Premier criteria.
- 20GBAug
- 20GBSep
- 20GBOct
Your October data is ready
Illustrative. Fictional brandsYour plan carries your name, your colours and your rules, in your app and your messages. The Powered by Aura credit sits beneath it, smaller than your brand.
How results are monitored
Measured against customers who were not offered the plan.
Every programme starts as an experiment: one group of customers, one behaviour, and a matched control group. The difference between the two groups is what the programme caused.
- Measures and success criteria are agreed before launch
- Reports cover qualification, delivery, reconciliation and outcomes
- Scaling is decided by the results
Test group offered the plan
Matched control group not offered the plan
- Would have done it anyway. In the test group they still qualify, so they are part of the cost.
- The extra behaviour. Only this difference counts as the programme’s benefit.
- No change.
The Aura Method
Start with the behaviour, not the data.
Five steps take a programme from an idea to proven economics.
Find the opportunity
Why customers chose you, what they want, and what their behaviour is worth.
Design the trigger
Audience, behaviour, threshold, benefit and frequency.
Run the experiment
A test group against a matched control group.
Automate what works
Customer activity triggers qualification and delivery automatically.
Prove the economics
Extra behaviour, its value to you, and the return.
From first insight to your own data plan
Learn what value means to your customers
Why each group chose you, what they want to achieve, and when they first get real value.
Prove one routine
One group, one behaviour, weekly data while they keep it up, against a control group.
Build a plan for each group
The same ingredients, in a different order and mix for each reason customers bank with you.
Launch your own data plan
Your own branded data plan, across your customer groups.
Who decides the rules?
You do. Your bank decides who qualifies, what they need to do, how much data they receive and how often they qualify. Aura designs a mechanism that works within those rules.
Which behaviours can we reward?
Behaviours you can see in your own data and that are worth more to you than they cost to reward. The proposal focuses on salary paid in, higher balances and everyday transactions, with activation, reactivation and premium upgrades as routes to the same goal.
The behaviour, threshold and frequency for your programme are set during design, from what each behaviour is worth to you.
How much data should customers get?
That comes out of the design, not a price list. We start from what the behaviour is worth to you, work out what can profitably be spent to cause it, and only then set the reward. Amounts on this site, such as 5GB a week, are illustrative.
How does our brand appear to customers?
It is your data plan, in your brand, in your channels. A small Powered by Aura credit can sit beneath it as a secondary endorsement. Your brand is always the hero.
Do customers have to switch network?
No. The plans are delivered on the networks your customers already use. Network coverage for your market is confirmed during planning.
Start with one behaviour. Grow into a plan.
Tell us the behaviour you want more of. We will show you how a first experiment could test it, and what it would need to be worth.