Services

Managed outcomes, not just software.

Aura designs, runs and proves your programme with you. You bring the growth goal, the customers, the economics, the data and the approvals.

Discuss your programme See each service

Two colleagues at a café desk with a laptop, one explaining with a pen while the other listens, smiling.

One partner

Infrastructure, software, expertise and operations, together.

Human involvement is part of what you buy. Aura works alongside your team from the first analysis to the decision to scale, as repeatable enterprise delivery rather than one-off consulting.

Design
Behaviour analysis, programme design and incentive modelling.
Run
Integration, telecom operations, data delivery and reconciliation.
Prove
Experiments, measurement and continuous improvement.

Your team brings

Growth goal
Customers
Economics
Data
Approvals

The work, step by step

What we do, what you contribute, and what you get.

Design

Find the behaviour worth paying for, and design a programme around it.

Find the opportunity

Most incentive programmes start by asking how much to give away, before anyone knows which behaviour is worth paying for.

Aura provides

Analysis of where the biggest opportunity lies in your customer base
Why customers chose you, and what different groups want to achieve
What each candidate behaviour is worth to you

Your team contributes

Your growth goal
Access to the relevant customer data
Your own economics, such as the value of deposits

What you get: A target behaviour, the customer group to start with, and what a change in that behaviour is worth.
Where it fits: Sets the brief for everything after it. Nothing is spent on rewards until this is clear.

Design the programme

A reward that is too small changes nothing. One that is too large, or poorly targeted, pays for behaviour you would have had anyway.

Aura provides

Programme design within the rules you set
Incentive modelling: the threshold, the benefit and how often customers qualify
An experiment design with a matched control group

Your team contributes

The rules: who qualifies, what they do, how much data and how often
Approvals from your teams

What you get: A programme design and an experiment plan, with measures and scaling criteria agreed before launch.
Where it fits: Turns the opportunity into something you can launch and test.

Run

Launch it under your brand and keep it running reliably.

Launch and integrate

Telecom connections, data delivery and qualification rules are new work for most banks and fintechs.

Aura provides

Integration work, using a method agreed with your technology team
Telecom operations, including the network connections
Automation so customer activity triggers qualification and delivery

Your team contributes

Technical access to the data that shows qualifying behaviour
Your channels to tell customers about the plan

What you get: A live programme under your brand, without your team building or operating a telecom stack.
Where it fits: Puts the design in front of real customers, starting with the test group.

Deliver and reconcile

Once customers qualify, the data has to arrive reliably and every unlock has to be accounted for.

Aura provides

Data delivery to qualifying customers on the networks they already use
Reconciliation of what was earned, delivered and charged
Ongoing operation of the programme

Your team contributes

A route for customer questions in your existing service channels, agreed in planning

What you get: Reliable delivery and a reconciled record you can check.
Where it fits: Keeps the weekly rhythm running, which is what turns a reward into a routine.

Prove

Measure what changed, and improve what works.

Measure what changed

Before-and-after numbers cannot separate the programme’s effect from everything else happening in the market.

Aura provides

The experiment: a test group against a matched control group
Reporting on extra balances, transaction frequency, salary accounts moved and cost per extra outcome
Cautious, base and stronger cases built on your numbers

Your team contributes

Agreement on the measures and success criteria up front
Your analytics or finance team to check the results

What you get: A clear answer on whether the programme pays, and what to do next.
Where it fits: Decides whether to scale. Any further spend is earned by the results.

Improve and scale

What works for one group rarely works unchanged for every group.

Aura provides

Continuous improvement of thresholds, benefits and timing
Plans for further customer groups, using the same ingredients in a different mix
A route to your own branded data plan across your customer groups

Your team contributes

Decisions on which groups and behaviours come next
Approvals for each new stage

What you get: A growing programme, with each stage earned by proof from the one before.
Where it fits: Grows one proven routine into your own data plan.

Agreed in planning

Some answers depend on your systems and your market.

These are settled with your teams before launch and written into your programme plan. Bring them to the first conversation.

The integration method and the data each side shares
Which networks are covered in your market
Who sends customer messages, and through which of your channels
How customer questions about data delivery are handled
Report format and frequency
Data protection, security and contractual terms
Commercial terms for the programme and for scaling

How an engagement starts

Start with one experiment.

One group of customers, one valuable behaviour, one clear test of the economics, a matched control group, and criteria for scaling agreed up front.

The starting programme is one commitment that covers the Aura service, the telecom side and the data for the experiment. The amount depends on the size of the test and the behaviour, and is set out in your proposal.

How the economics are assessed

Start with one behaviour. Grow into a plan.

Tell us the behaviour you want more of. We will show you how a first experiment could test it, and what it would need to be worth.

Discuss your programme

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